6 Features Your Homepage Should Have

6 Features Your Homepage Should Have

Your homepage is arguably one of the most important pages on your website. It’s the first thing a potential customer sees and the biggest driver of traffic to your site. It only takes 50 ms (that’s 0.05 seconds) for a user to form a first impression of...
Getting Started with Google Analytics

Getting Started with Google Analytics

Peter Drucker, author of the 1954 book ?The Practice of Management? is often quoted saying ?you can?t manage what you can?t measure.? Simply stated this means that your actions should be backed up by data. Do you want to start blogging about cats? No problem! Write a...
What is a Bounce Rate?

What is a Bounce Rate?

When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how your website is performing is ?Bounce Rate.? What Is Bounce Rate? A...