A marketing strategy is simply a plan for what you want your marketing efforts to accomplish. Creating a marketing strategy for a construction company is just as crucial for any other type of business. Unplanned, reactive marketing and neglecting marketing are both...
In the world of internet marketing, Search Engine Optimization (SEO) refers to the technique of increasing a website’s visibility in search engine results pages (SERPs), with the ultimate goal of bringing in more customers. Having a high-performing SEO marketing...
Have you ever wondered if you need a digital marketing strategy? The answer is Yes! A strategy is an essential part of any business. A strategy will set guidelines for how your business plans to conduct business online and what goals need to be achieved. Your strategy...
Did you know a typical website conversion rate is about 2.35% on average, and only about 22% of businesses are satisfied with their conversion rates? If you fall within that 22% of business owners, this checklist will help guide you through the optimizations to make...
If you want to boost your brand awareness and stay ahead of the competition, you need to learn how to do digital PR. Your brand visibility in the online space plays a crucial role in the success of your marketing strategies. To attract many buyers to your site, you...
Chances are, your potential customers aren’t going to purchase your products the first time they hear about them. Successfully moving them along your sales funnel requires piquing their interest in your product and convincing them that buying from your company...
You’ve come a long way in learning about search engine optimization, or SEO. You’ve learned that SEO is all about making sure that your business, your website, social media platforms, and all the content that comes with them are the first things people see...
What’s in a Word: SEO-optimized content – Part 2 Integrating content and SEO can help your website rank highly in search engines. However, it only works when everything is just right. Otherwise, you could end up with a bunch of Google penalties. Understanding...
What is SEO Marketing? Part 1 Marketing a business is done with many tools in your arsenal. Among them are social media pages, your website, and most importantly, the content you write for your current and prospective customers. However, those aren’t the only...
When web developers talk about web design, they mainly focus on the user experience. This includes its layout, appearance, and responsiveness. How a website is designed is essential since it is the first impression to the target audience. It is, therefore, worth a...
