3 Metrics to Monitor in Google Analytics

3 Metrics to Monitor in Google Analytics

Every time someone clicks, scrolls, or interacts with your website in any way, Google Analytics catalogs data for you about their behavior, painting a picture of how people are using your website. You certainly don’t want all this valuable information to go to...
Your Social Media Checklist

Your Social Media Checklist

Social media is a great way to take control of the conversation and engage with your audience. Being present on social media will help your brand gain more insight into your target audience and what is and isn’t working. However, it can be overwhelming to decide how...
Your SEO Checklist

Your SEO Checklist

SEO is often an overlooked piece when it comes to digital marketing strategies. Many people tend to focus more on front-facing efforts like social media and PR. But behind the scenes efforts like SEO are just as important. 57% of B2B marketers say that SEO generates...
6 Features All Blog Posts Should Have

6 Features All Blog Posts Should Have

While your website’s design is the first impression for new visitors, the content is what keeps them there. This may be your only opportunity to sell your business or product to that potential customer, which is why you need clear, rich, and engaging content. One way...