In the evolutionary world of business, it is important to make sure you are implementing the best and most effective marketing tactics. Digital marketing utilizes your business’s online presence to promote your products or services. There are a variety of ways your business can implement digital marketing tactics including social media, SEO, website, paid ads, email and content creation. We have outlined the basics and need-to-knows of each tactic to help you understand and leverage the marketing techniques that fit your business goals!
Content
Content marketing gets three times more leads than paid search advertising. When it comes to content development you have a variety of options including:
- Blog posts
- Infographics
- Video
- Case Studies
- Ebooks
- Social Media Content
Email marketing is one of the most traditional and widely used forms of Digital Marketing because it has been around the longest. Active email accounts are expected to hit 5.6 billion in 2019 making it one of the most widely used sources of digital communication. According to SalesCycle, 59% of respondents say marketing emails influence their purchase decisions.
Paid Advertising
You have a variety of options when it comes to advertising online. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. However, Google is not the only platform you can pay to play on. You can run ads on nearly every social media platform and search engine.
SEO
When you think about SEO you probably think about Google, which is fair because Google is responsible for 94% of total organic traffic. SEO is short for Search Engine Optimization or how you rank on Search Engines, ie Google. However, it is important to remember that although Google is the main player there are many different search engines out there. When diving into SEO it is important to know that although necessary it requires some patience as results will not be seen overnight like with social media. When thinking about SEO there are two main components:
On-page SEO
On-page SEO is anything that happens on your website. This could mean site speed, site structure, content, quality of content, keywords, etc.
Off-page SEO
Off-Page SEO is anything that affects your SEO score outside of your website. For example, backlinks, social media presence, media, press, page rank, etc.
Social Media
Social media is a great way to take control of the conversation and engage with your audience. Being present on social media will help your brand gain more insight into your target audience and what is and isn?t working.
If you?re in business you should have and be actively using your Facebook account. Why? Of the 2.32 billion users of Facebook, 74% of them log in daily. In fact, half of them actually check Facebook several times a day, making Facebook the most popular and widely used social platform.
If you?re a B2B business you should be actively using Linkedin. According to LinkedIn?s Sophisticated Marketer?s Guide to LinkedIn, 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%. Additionally. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
As of June 2018, there are nearly 1 billion monthly active users on Instagram. If your ideal customer is between 18 and 29 you may want to consider using Instagram for your business. Nearly two out of every three users are between the ages of 18 and 29 on Instagram.
90% of weekly users use Pinterest to make purchasing decisions. 60% of online shoppers typically begin their buyer?s journey on Pinterest as opposed to a Search Engine or other social media platforms. So if your website is centered around selling product you should be on Pinterest.
YouTube
Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018). YouTube has one billion users and receives four billion video views a day. Having a video on a landing page makes it 53% more likely that your business will show up on the first page of a search engine.
Website
Your website is the centerpiece of all of your digital marketing efforts. Without one it will be very difficult to build brand awareness, run online ads, and even gain more data about your audience. Businesses today face so much competition, while consumers enjoy a wide variety of options. Your company?s web presence is becoming more and more important. Not only do you need a web design that is professional, modern and appealing, but you also need content that showcases your unique qualities. A good website should have the following features:
- Homepage, About Page, Contact Page, Services/Product Pages, Landing Pages
- Google Analytics
- Great Content
- Optimized for Mobile
- User-friendly experience
- A compelling CTA
Want to get started with some of these strategies? Get in touch today for a free consultation with Kevin Brown Design!