When developing your online presence for your business you may hear different opinions about whether or not you need a website. Websites have multiple functionalities and are often the center of all of your digital marketing efforts. According to Statista, over 4.33 billion people were active internet users as of July 2019. If you have a physical business location, you are probably limited by the customers in your immediate region, but with the internet, your website has the potential to reach billions of users!
Here are some of the ways having a website can help your business:
Establishing your Brand
Consider your website your “digital storefront.” It really doesn’t matter what industry you’re in, having a website available to your audience creates a space for you to tell the story of your brand, company culture, and how your products or services provide benefit to your customers. When you buy your domain name you have access to things like a professional email address. Why is this important? When you’re emailing potential customers, it’s a lot more credible when it comes from [email protected] rather than [email protected]
Having a website allows a place for customers to get quick answers. In today’s world, people want information quickly and will often abandon a search if they cannot find the answers they are looking for in a short amount of time. According to Forrester, 53% of US adults are likely to abandon their online purchase if they can’t find a quick answer to their question. It’s important to have features like a “Contact Us” page and an “FAQ” section so customers have access to the following information:
- Where the business is located
- Hours of operation
- Contact information
- Rates and Services
- Shipping and return information
Growing Your Audience
The great thing about having a website is that it can be used as a lead generation tool. It is important to include forms and downloads to capture information about a potential customer. Growing your list allows you to build an audience of interested potential customers that you can keep informed anytime you launch new products or services.
Expanding your Digital Marketing Efforts
Your website is the centerpiece of all of your digital marketing efforts. Without one it will be very difficult to build brand awareness, run online ads, and even gain more data about your audience. 31% of small business owners use social media instead of having a website. Using your Facebook or other social platform is not an alternative solution for a website! Having a website helps to increase your business searchability and organic reach. If you’re marketing your business online or even thinking about it you need to have a place to send your potential customers.
Peter Drucker, author of the 1954 book “The Practice of Management” is often quoted saying “you can’t manage what you can’t measure.” Simply stated this means that your actions should be backed up by data. Having a website allows you to collect useful information about your audience using tools like Google Analytics. Google Analytics is free and used to analyze user behavior on your site so you can make informed decisions on how to improve the user experience of your website. You can read more about the importance of Google Analytics here.
In short, a wise man named Bill Gates once said: “If your business is not on the internet, your business will be out of business.” Here at Kevin Brown Design, we take design and functionality seriously when creating your new website. Our strategic marketing approach to web design ensures that every part of your site serves a specific purpose that is relevant to your end goal. Contact us today to learn more about our web design process.