Increase Your Conversions: 6 Things Your Website Should Have

Apr 2, 2020 | Conversion Strategy, Web Design, Website Elements

Your ultimate goal is to increase sales, and grow your business, right? It doesn’t matter what industry you’re in or what you’re selling, the goal is to sell more and increase brand awareness.

If you think that increasing traffic to your website will be enough to do it, that’s not necessarily true. You need to convert your website traffic into paying customers and make sure you’re getting the right traffic to your website. Here are seven tips for bringing in the right traffic and how to move them through the sales funnel.

Copy Written For Your Customer

It’s been said that people don’t buy the best product or even the cheapest product. They buy what makes the most sense to them. This is why clearly communicated content is so important.

Web content not only helps with discoverability but if it’s written for the right audience it will help turn your business into a conversion machine. Once you’ve done the work to develop content that will bring in the right traffic, you want to make sure that you have also included content that will convert. This may be your only opportunity to sell your business or product to that potential customer, which is why you need content that is clear, rich, and engaging.

Learn more about why website copy is essential.

A Call-to-Action

You’ve created compelling content. Now what? You must provide the reader with the next step, a call to action. The goal is to entice visitors to dig deeper into your website and move them further along in your sales funnel. CTA’s should be visually compelling and standout amongst the rest of the content.

If you want to maximize the number of leads your website generates, you need a strong call to action (CTA). A small sign up button at the bottom of the page might not get the results you are looking for. It can be hard to find the right layout for your pages; however, improving your CTA doesn’t have to be complicated.

Check out these best practices on implementing a CTA on your website.

A Strong Keyword Strategy

Did you know that pages that rank first on Google search results have a 30%+ click-through rate? Before writing any content for your website, we recommend identifying what keywords are being searched by your ideal customer. You can then use this information to customize your copy for your target audience. Incorporating SEO into your website strategy will help bring in leads to your site that are already looking for the product or service you offer.

It’s important to remember that SEO is time-consuming and can take months to start seeing results. That is why we recommend implementing best practices as soon as possible and supplementing it with other digital marketing tactics along the way. We have created a checklist of items to think about and implement every time you make an update to a page or post on your website.

Lead Gen Tool

Once you’ve brought in that traffic, you must be consistently providing ways for the customer to stay in contact with your brand. Just because a qualified lead hits your site doesn’t necessarily mean they are ready to commit to a purchase at that time. It’s essential to stay in contact with them so that when they are ready, they know what product or service is right for them and how to go about making that purchasing decision. The rule of seven says that the prospective buyer should hear or see the marketing message at least seven times before they buy it from you.

Having a lead gen tool on your site- like a free download or the option to sign up for a newsletter- will allow you to grow your email list so you can stay in contact with potential customers.

Contact Information

Contact information should be clear and easy to find on your website. This can come in many different forms depending on what is the best solution for your business:

  • Phone number
  • Social media icons and links
  • Email address
  • Contact Form
  • Address with map

If someone hits your site and they are interested in moving forward with your brand, but the contact is not readily available, this could potentially lose you the sale.

Reporting and Analytics

Now that you’ve put in all of this hard work to building out your digital marketing tactics and website, it’s important to make sure your efforts are supported through data and analytics. All of your decisions should be backed up by data, so your time and money are being used efficiently. There are many different analytics tools to choose from depending on what you’re looking to measure, but one of the most popular is Google Analytics, and it’s free!

Learn more about getting started with Google Analytics here.

At Kevin Brown Design, we use a strategic marketing approach to take sites beyond beautiful design. With this strategy, we help you convert more visitors into leads and more leads to sales, ultimately increasing your profits. Our holistic approach to custom web design combines beautiful design with an intelligent marketing strategy.

Contact us today to learn more about our web design process.