Why Your Website Copy Is Important
Creating compelling copy is an important part of your overall website. If the copy is not targeted and result-driven you may find that it’s driving potential customers away rather than bringing them in. There are two primary reasons your website copy is important; one...
What Social Media Platform Should You Use?
Social media can be confusing if you don’t have a strategy in place. What platforms should you be using? How often should you be posting content? What demographic are you reaching on that platform? It’s important to know the basics of the different social media...
Why You Need A Website Care Plan
Your website is your digital storefront and like a physical storefront, you want to make sure that all of your assets and information are secure and protected. Your website helps position you as a leader in your field. In order to continue at optimal performance and...
Traditional Marketing Tactics Vs Digital Marketing Tactics
If you’ve been involved in the business world the past fifteen years you have probably seen significant changes in the marketing landscape. What used to be popular marketing strategies when you first opened your business may not be popular or even what works today....
3 Ways a Professional Website Can Help Grow Your Business
Eight in 10 Americans are now shopping online, according to a new study from Pew Research. Think of your website as your digital storefront; developing your online presence is the key to success in today's evolving world. Part of developing your online presence is...
Getting Started With Digital Marketing
In the evolutionary world of business, it is important to make sure you are implementing the best and most effective marketing tactics. Digital marketing utilizes your business's online presence to promote your products or services. There are a variety of ways your...
6 Features Your Homepage Should Have
Your homepage is arguably one of the most important pages on your website. It's the first thing a potential customer sees and the biggest driver of traffic to your site. It only takes 50 ms (that's 0.05 seconds) for a user to form a first impression of your site, so...
Getting Started with Google Analytics
Peter Drucker, author of the 1954 book ?The Practice of Management? is often quoted saying ?you can?t manage what you can?t measure.? Simply stated this means that your actions should be backed up by data. Do you want to start blogging about cats? No problem! Write a...
What is a Bounce Rate?
When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how your website is performing is ?Bounce Rate.? What Is Bounce Rate? A...
Beyond Design 7: Creating an About Page that Converts
In the last blog post, we learned that the About page is not going away any time soon. ?So, now what do you do? Well, we hope to help you with that! This post will go into more detail about what to include on your About page. What should be on the page? There are many...
Google Reviews
