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Your SEO Checklist

Your SEO Checklist

SEO is often an overlooked piece when it comes to digital marketing strategies. Many people tend to focus more on front-facing efforts like social media and PR. But behind the scenes efforts like...

Why You Need A Website Care Plan

Why You Need A Website Care Plan

Your website is your digital storefront. Like a physical storefront, you want to make sure that all of your assets and information are secure and protected. Your website helps position you as a...

6 Features Your Homepage Should Have

6 Features Your Homepage Should Have

Your homepage is arguably one of the most important pages on your website. It's the first thing a potential customer sees and the biggest driver of traffic to your site. It only takes 50 ms (that's...

Getting Started with Google Analytics

Getting Started with Google Analytics

Peter Drucker, author of the 1954 book ?The Practice of Management? is often quoted saying ?you can?t manage what you can?t measure.? Simply stated this means that your actions should be backed up...

What is a Bounce Rate?

What is a Bounce Rate?

When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how...