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Checklists, guides, and helpful information
WordPress Plugins: What are they and how do they work?
If you’re new to WordPress, you may be slightly overwhelmed by the amount of customization available to you. It’s easy to get confused with all the moving parts that go into making a WordPress website. WordPress is a great platform that comes with all the basics for...
Everything You Need To Know About Google My Business
Now more than ever, your online presence matters, and with so many moving pieces when it comes to digital marketing, it can be overwhelming! If you’re trying to build your digital marketing presence, an excellent place to start is with updating your Google my Business...
Increase Your Conversions: 6 Things Your Website Should Have
Your ultimate goal is to increase sales, and grow your business, right? It doesn't matter what industry you’re in or what you’re selling, the goal is to sell more and increase brand awareness. If you think that increasing traffic to your website will be enough to do...
How a Website Can Help Your Business
When developing your online presence for your business you may hear different opinions about whether or not you need a website. Websites have multiple functionalities and are often the center of all of your digital marketing efforts. According to Statista, over 4.33...
Your SEO Checklist
SEO is often an overlooked piece when it comes to digital marketing strategies. Many people tend to focus more on front-facing efforts like social media and PR. But behind the scenes efforts like SEO are just as important. 57% of B2B marketers say that SEO generates...
The Ultimate Comparison Guide: Wix, Squarespace, and WordPress
Choosing the right website platform can be a tricky decision to make. There are some great options out there, including Wix, Squarespace, and WordPress. But which platform will meet your needs and allow you to build the best website? You want to choose the right web...
Why Your Website Copy Is Important
Creating compelling copy is an important part of your overall website. If the copy is not targeted and result-driven you may find that it’s driving potential customers away rather than bringing them in. There are two primary reasons your website copy is important; one...
What Social Media Platform Should You Use?
Social media can be confusing if you don’t have a strategy in place. What platforms should you be using? How often should you be posting content? What demographic are you reaching on that platform? It’s important to know the basics of the different social media...
Why You Need A Website Care Plan
Your website is your digital storefront and like a physical storefront, you want to make sure that all of your assets and information are secure and protected. Your website helps position you as a leader in your field. In order to continue at optimal performance and...
Traditional Marketing Tactics Vs Digital Marketing Tactics
If you’ve been involved in the business world the past fifteen years you have probably seen significant changes in the marketing landscape. What used to be popular marketing strategies when you first opened your business may not be popular or even what works today....
3 Ways a Professional Website Can Help Grow Your Business
Eight in 10 Americans are now shopping online, according to a new study from Pew Research. Think of your website as your digital storefront; developing your online presence is the key to success in today's evolving world. Part of developing your online presence is...
Getting Started With Digital Marketing
In the evolutionary world of business, it is important to make sure you are implementing the best and most effective marketing tactics. Digital marketing utilizes your business's online presence to promote your products or services. There are a variety of ways your...
6 Features Your Homepage Should Have
Your homepage is arguably one of the most important pages on your website. It's the first thing a potential customer sees and the biggest driver of traffic to your site. It only takes 50 ms (that's 0.05 seconds) for a user to form a first impression of your site, so...
Getting Started with Google Analytics
Peter Drucker, author of the 1954 book ?The Practice of Management? is often quoted saying ?you can?t manage what you can?t measure.? Simply stated this means that your actions should be backed up by data. Do you want to start blogging about cats? No problem! Write a...
What is a Bounce Rate?
When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how your website is performing is ?Bounce Rate.? What Is Bounce Rate? A...
Beyond Design 7: Creating an About Page that Converts
In the last blog post, we learned that the About page is not going away any time soon. ?So, now what do you do? Well, we hope to help you with that! This post will go into more detail about what to include on your About page. What should be on the page? There are many...
Beyond Design 6: Do I Need an About Page?
For a while, there was talk that the ?About (Us)? page on websites was a thing of the past, but that just isn?t true. Sure, there are plenty of people who want to jump straight to looking at your services or going to your contact form and others who only care about...
Beyond Design 5: Content Content Content
Before we get into pure marketing topics, there is one more discussion we should have about what to include in your design. First, we will discuss some general rules about your website content. More important than design? You may have heard the phrase ?content is...
Beyond Design 4: Don?t Forget Usability
By now you probably realize that there is much more to the design of a website than it looking pretty. Usability and the user experience (UX) play a major role in the success of a website. There are even college degrees now focused on UX Design and Testing. Although...
Beyond Design 3: Design Elements
Fonts, colors, and images are major aspects of your website design. Even if you have hired a professional to build your site, you may have the opportunity to participate in the selection of these elements. Your web designer will likely have certain colors and fonts in...