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6 Features All Blog Posts Should Have

6 Features All Blog Posts Should Have

While your website’s design is the first impression for new visitors, the content is what keeps them there. This may be your only opportunity to sell your business or product to that potential customer, which is why you need clear, rich, and engaging content. One way...

Everything You Need To Know About Google My Business

Everything You Need To Know About Google My Business

Now more than ever, your online presence matters, and with so many moving pieces when it comes to digital marketing, it can be overwhelming! If you’re trying to build your digital marketing presence, an excellent place to start is with updating your Google my Business...

How a Website Can Help Your Business

How a Website Can Help Your Business

When developing your online presence for your business you may hear different opinions about whether or not you need a website. Websites have multiple functionalities and are often the center of all of your digital marketing efforts. According to Statista, over 4.33...

Your SEO Checklist

Your SEO Checklist

SEO is often an overlooked piece when it comes to digital marketing strategies. Many people tend to focus more on front-facing efforts like social media and PR. But behind the scenes efforts like SEO are just as important. 57% of B2B marketers say that SEO generates...

Why Your Website Copy Is Important

Why Your Website Copy Is Important

Creating compelling copy is an important part of your overall website. If the copy is not targeted and result-driven you may find that it’s driving potential customers away rather than bringing them in. There are two primary reasons your website copy is important; one...

What Social Media Platform Should You Use?

What Social Media Platform Should You Use?

Social media can be confusing if you don’t have a strategy in place. What platforms should you be using? How often should you be posting content? What demographic are you reaching on that platform? It’s important to know the basics of the different social media...

Why You Need A Website Care Plan

Why You Need A Website Care Plan

Your website is your digital storefront and like a physical storefront, you want to make sure that all of your assets and information are secure and protected. Your website helps position you as a leader in your field. In order to continue at optimal performance and...

Traditional Marketing Tactics Vs Digital Marketing Tactics

Traditional Marketing Tactics Vs Digital Marketing Tactics

If you’ve been involved in the business world the past fifteen years you have probably seen significant changes in the marketing landscape. What used to be popular marketing strategies when you first opened your business may not be popular or even what works today....

6 Features Your Homepage Should Have

6 Features Your Homepage Should Have

Your homepage is arguably one of the most important pages on your website. It's the first thing a potential customer sees and the biggest driver of traffic to your site. It only takes 50 ms (that's 0.05 seconds) for a user to form a first impression of your site, so...

Getting Started with Google Analytics

Getting Started with Google Analytics

Peter Drucker, author of the 1954 book ?The Practice of Management? is often quoted saying ?you can?t manage what you can?t measure.? Simply stated this means that your actions should be backed up by data. Do you want to start blogging about cats? No problem! Write a...

What is a Bounce Rate?

What is a Bounce Rate?

When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how your website is performing is ?Bounce Rate.? What Is Bounce Rate? A...