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Checklists, guides, and helpful information
Should You Be Using Pinterest for Business?
Pinterest is one of the fastest-growing social media platforms and is the US’s 3rd largest social network. Social media is a great way to take control of the conversation and engage with your...
5 Digital Marketing Strategies For B2B Businesses
Traditionally, marketing meant connecting with your target audience in the right place at the right time. Today, however, marketing means that you have to meet your clients where they are likely to...
Increase Your Website Conversions with this FREE Optimization Checklist
Did you know a typical website conversion rate is about 2.35% on average, and only about 22% of businesses are satisfied with their conversion rates? If you fall within that 22% of business owners,...
Your SEO Checklist
SEO is often an overlooked piece when it comes to digital marketing strategies. Many people tend to focus more on front-facing efforts like social media and PR. But behind the scenes efforts like...
Why You Need A Website Care Plan
Your website is your digital storefront. Like a physical storefront, you want to make sure that all of your assets and information are secure and protected. Your website helps position you as a...
4 Ways a Professional Website Can Help Grow Your Business
Eight in 10 Americans are now shopping online, according to a new study from Pew Research. Think of your website as your digital storefront; developing your online presence is the key to success in...
Website Strategy: 9 Steps to a Successful Online Presence
Have you ever wondered if you need a digital marketing strategy? The answer is Yes! A strategy is an essential part of any business. A strategy will set guidelines for how your business plans to...
6 Features All Blog Posts Should Have
While your website’s design is the first impression for new visitors, the content is what keeps them there. This may be your only opportunity to sell your business or product to that potential...
WordPress Plugins: What are they and how do they work?
If you’re new to WordPress, you may be slightly overwhelmed by the amount of customization available to you. It’s easy to get confused with all the moving parts that go into making a WordPress...
Everything You Need To Know About Google My Business
Now more than ever, your online presence matters, and with so many moving pieces when it comes to digital marketing, it can be overwhelming! If you’re trying to build your digital marketing...
Increase Your Conversions: 6 Things Your Website Should Have
Your ultimate goal is to increase sales, and grow your business, right? It doesn't matter what industry you’re in or what you’re selling, the goal is to sell more and increase brand awareness. If...
How a Website Can Help Your Business
When developing your online presence for your business you may hear different opinions about whether or not you need a website. Websites have multiple functionalities and are often the center of all...
The Ultimate Comparison Guide: Wix, Squarespace, and WordPress
Choosing the right website platform can be a tricky decision to make. There are some great options out there, including Wix, Squarespace, and WordPress. But which platform will meet your needs and...
Why Your Website Copy Is Important
Creating compelling copy is an important part of your overall website. If the copy is not targeted and result-driven you may find that it’s driving potential customers away rather than bringing them...
What Social Media Platform Should You Use?
Social media can be confusing if you don’t have a strategy in place. What platforms should you be using? How often should you be posting content? What demographic are you reaching on that platform?...
Traditional Marketing Tactics Vs Digital Marketing Tactics
If you’ve been involved in the business world the past fifteen years you have probably seen significant changes in the marketing landscape. What used to be popular marketing strategies when you...
Getting Started With Digital Marketing
In the evolutionary world of business, it is important to make sure you are implementing the best and most effective marketing tactics. Digital marketing utilizes your business's online presence to...
6 Features Your Homepage Should Have
Your homepage is arguably one of the most important pages on your website. It's the first thing a potential customer sees and the biggest driver of traffic to your site. It only takes 50 ms (that's...
Getting Started with Google Analytics
Peter Drucker, author of the 1954 book ?The Practice of Management? is often quoted saying ?you can?t manage what you can?t measure.? Simply stated this means that your actions should be backed up...
What is a Bounce Rate?
When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how...