Eight in 10 Americans are now shopping online, according to a new study from Pew Research. Think of your website as your digital storefront; developing your online presence is the key to success in today’s evolving world. Part of the importance of a website and online presence is having a space where your customers can learn more about your brand, shop at their convenience, and research whether or not your product/service is a good fit for their needs. Businesses today face so much competition, while consumers enjoy a wide variety of options. Your company’s web presence is becoming more and more critical. You need a web design that is professional, modern, and appealing. In addition, you need content that showcases your unique qualities. Here are three reasons how a professional website will help your business grow!
The number one reason people shop online is that they’re able to shop at all hours of the day. This includes shopping from the comfort of their own home. Having a website allows potential customers to get quick answers to simple questions like cost, contact information, and do other buyers recommend this product? In today’s world, people want information quickly. They will often abandon a search if they cannot find the answers they are looking for fast. This increases the importance of a website that functions for the user experience. Studies show that 81% percent of shoppers conduct online research before they make a purchase. 65% of online shoppers said if they needed to make a purchase, they’d compare real-world prices with those online. Having a successful online presence will put your brand at the top of the list,
The great thing about having a website is that it can be used as a lead generation tool. Having physical locations limits you to selling your product or service in that location. However, if you provide an online experience for your customers, you have the potential to not only expand your audience but grow your audience. It is essential to include forms and downloads on your website. This allows you to grow your customer base and build an audience of interested potential customers to keep informed anytime you launch new products or services. Offering value in the form of ebooks, case studies, newsletters, etc. is a great way to offer value in exchange for a potential customer’s contact information. Email marketing is one of the most traditional and widely used forms of Digital Marketing. This is because it has been around the longest.
Importance of a Website: Customer Service
73% of customers fall in love with a brand and remain loyal because of friendly customer service representatives. With today’s technological advancements, your business has a variety of options when it comes to customer service tools that will help improve your website’s user experience. According to Hubspot, 90% of customers rate an “immediate” response as essential or very important when they have a customer service question. 60% of customers define “immediate” as 10 minutes or less. Here are some options for customer service that will help improve the overall experience:
This is a common way to provide support to your customers, and depending on how many people you are serving, it may or may not be ideal.
If your product or service is customizable or requires extensive information to be collected, you may want to opt for a phone call. One study shows that 65% of customers prefer phone calls in self-service interactions.
Implementing a chatbot on your website is an excellent way for customers to receive quick answers. Chatbots work in many different ways, from having a customer service representative available to pre-programming FAQ’s so that customers can receive prompt responses.
Having a website allows you to establish credibility with your audience. For example, you can create content that allows your ideal customer to get quick answers to their questions positioning you as an expert in your field. This immediately develops a relationship of trust. Once you are able to provide something for your audience they will return to you for their needs.
Here at Kevin Brown Design, we take design and functionality seriously when creating your new website. Our strategic marketing approach to web design ensures that every part of your site serves a specific purpose that is relevant to your end goal. Contact us today to learn more about our web design process.