The number one reason people shop online is that they’re able to shop at all hours of the days from the comfort of their own home. Having a website makes it easy for your customers to browse through your products and services at will long after brick and mortar stores are closed for the day. Having a website allows potential customers to get quick answers to simple questions like cost, contact information, and do other buyers recommend this product? In today?s world, people want information quickly and will often abandon a search if they cannot find the answers they are looking for in a short amount of time. According to Forrester, 53% of US adults are likely to abandon their online purchase if they can?t find a quick answer to their question. Studies show that 81% percent of shoppers conduct online research before they make a purchase. 65% of online shoppers said if they needed to make a purchase, they?d compare real-world prices with those online and then buy where they could get the best deal. Having a successful online presence will put your brand at the top of the list when customers are doing research.
The great thing about having a website is that it can be used as a lead generation tool. Having physical locations limits you to selling your product or service in that location but if you provide an online experience for your customers you have the potential to not only expand your audience but grow your brand. It is important to include forms and downloads on your website so you can grow your customer base and build an audience of interested potential customers that you can keep informed anytime you launch new products or services. Offering value in the form of an ebook, case study, newsletter, etc is a great way to offer value in exchange for a potential customer?s contact information. Email marketing is one of the most traditional and widely used forms of Digital Marketing because it has been around the longest. Active email accounts are expected to hit 5.6 billion in 2019 making it one of the most widely used sources of digital communication. According to SalesCycle, 59% of respondents say marketing emails influence their purchase decisions.
73% of customers fall in love with a brand and remain loyal because of friendly customer service representatives. With today?s technological advancements your business has a variety of options when it comes to customer service tools that will help improve the user experience of your website. According to Hubspot, 90% of customers rate an “immediate” response as important or very important when they have a customer service question. 60% of customers define “immediate” as 10 minutes or less. Here are some options for customer service that will help improve the overall experience:
Email: This is a common way to provide support to your customers and depending on how many people you are serving it may or may not be ideal.
Phone: If your product or service is customizable or requires extensive information to be collected you may want to opt for a phone call. One study shows that 65% of customers prefer phone calls in self-service interactions.
Chatbots: Implementing a chatbot on your website is a great way for customers to receive quick answers. Chatbots work in many different ways from having a customer service representative available to pre-programming FAQ’s so that customers can receive quick responses.
Here at Kevin Brown Design, we take design and functionality seriously when creating your new website. Our strategic marketing approach to web design ensures that every part of your site serves a specific purpose that is relevant to your end goal. Contact us today to learn more about our web design process.